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BUSINESS · DIGITAL EDITION

Build a Brand That Lasts

Make meaning before making noise

★★★★★ 4.91,620 soldCatalog listing
$17.00

Create a brand people remember for the right reasons.

Instant accessRead anywhereMade with care

A CLOSER LOOK

About this read.

A lasting brand is more than a logo or a launch. Learn to clarify what you stand for, tell an honest story, and create a consistent experience that makes the right people feel like they have found their place.

THE GOOD PARTS

What's inside.

  1. Find the heart of your brand
  2. Tell a story worth remembering
  3. Keep every touchpoint true to your promise

FROM READERS

Why this book stays.

5 reader notes

★★★★★“It brought the conversation back to substance instead of another trend.”
Maya CollinsCreative director, LA
★★★★★“My brand finally sounds like me, not like everyone in my industry.”
Andre WalkerStudio owner, Dallas
★★★★★“Beautifully paced and full of ideas I could use straight away.”
Priya ShahCurious reader
★★★★★“Practical without the hype. I highlighted half the book.”
Amara JosephCurator, Bristol
★★★★★“Made a daunting next step feel completely doable.”
Felix MooreChef, Copenhagen